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Ramadan is a time of intense spiritual renewal, while those who observe it also plan for Eid Al Fitr, which marks the end of Ramadan and is celebrated during the first three days of the month of Shawwal.
Eid Al Fitr is one of the two most important Islamic celebrations (Eid Al Adha is the other). The festival is a time for receptions and visits, presents are given, and people dress in their finest clothes and adorn their homes with lights and decorations. Preparations for the festival begin in earnest right from the middle of Ramadan, when shopping sessions together with friends and relatives often continue through the midnight and into the early hours of the next day. The demand for consumer items such as household products, furniture, electronics, food products, garments, footwear, gift items, jewellery and automobiles, among others, go up. The retail sector in the country experiences a massive surge in spending. Traders in the country report a 15 to 20 per cent increase in sales during this period. In anticipation of this shopping surge, all segments of the retail sector stock up on their wares and launch aggressive product promotions to lure customers.
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