The Extraordinary People At Tradeshows: The Guzzlers
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The organizers of a show bring up exhibitors on the platform of exhibition making them bring their products and services display and demonstrate at the event. Companies intend to form relations with trade visitors, long-term business and corporate networking objectives are associated to all attendees.
Event Industry a huge sector of Industry contributes in terms of Corporate Networking, Business transactions during event, Tourism and other related Industries. The objective of any company, organization, association to participate in an exhibition would be different companies come up with financial interests mostly but associations come up with projects of research and coalitions.
The organizers of a show bring up exhibitors on the platform of exhibition making them bring their products and services display and demonstrate at the event. Companies intend to form relations with trade visitors, long-term business and corporate networking objectives are associated to all attendees. It is seen that different attendees come up with diverse motives interested to know profile of company, getting product brochure, Buyer query, Supplier Query, Product Demonstration, Looking for someone and many more. The exhibitors at the show with high stakes in the event look for attendees who can either give financial input or informative input but what if the visitor is not of the either group so here we are with “Guzzlers”.
The Guzzlers are the ones not interested in buying anything or getting any product demo from your booth. They just look for free items and a giveaway who are they and why do they do this question is a tough one to answer. Guzzlers may include people having lame financial or education background or poor perception. These people don’t care about how much worthed is your booth, how far you have traveled to represent your booth, how much effort is invested to be perfect at your booth with complete presentation, but for these guys they are not interested at all. The booth representatives often get headaches by dealing one after the other of these guys specially when you are dealing with a customer and there comes a guzzler , we often think that the best way is to give them what they want but its not that easy they tell others and a queue of them is formed.