Exhibitions The Need Of Present Era A Platform To Denote Presence In Market


Why is there a need risen of going in Events and conferences if businesses were operating in past without any such activities. The production was on its go companies were earning , Imports and Exports were there before too with stable employment and business scenario then why all of a sudden did this happen and a new sector of Exhibitions , Events and Conferences come into existence.

The need Exhibitions, Events and Conferences has raised Era why? The business sector including Energy, Petrochemicals, Building & Construction, Consumer & Industrial Electronics, Automation and many others they persisted in past too with reasonable profits but why are they becoming part of big exhibitions what fruit of benefit are they getting. Why is there a need risen of going in Events and conferences if businesses were operating in past without any such activities. The production was on its go companies were earning , Imports and Exports were there before too with stable employment and business scenario then why all of a sudden did this happen and a new sector of Exhibitions , Events and Conferences come into existence.

The answer to all these questions is transformation of business Structures in the past business was not so much technology and customer oriented as it is these days. Previously the businessmen used to think and perceive Business only up to the limits of Buying and selling or barter there was no concept of quality maintenance, Customer-centric approach, Customer oriented products, After Sales service etc its now that the new business tactics have come into existence due to rapid transformation worldwide. The companies, Organizations, Businesses today are all aimed to show their maximum appearance to the Industry, Target Market, Online Market etc. it all started when the different sectors of Industry started realizing the importance of relationship bonding with customers hence the need of exhibition arose.

Exhibition is a platform where companies exhibit meet up their customers leaving back their Production setup, offices, Factory premises, paperwork and much more just to meet a new customer for long term relationship. Meeting with customers giving them demo of products or service explaining features of how different are they from other companies. Exhibition is the true platform where companies give their input as to how better their production capacity is, how much beyond they can go to serve their customers, all about their after sales services and much more.

Companies take it very seriously that they are going in an Exhibition so they prepare for every minute of their presence in the exhibition which comprises of printing brochures, making gift items, preparing giveaways, branded usbs, printed diaries, Booth building and much more. All this is done just to give the right presentation to the right customer making the right connection. Companies believe exhibition is a platform where connections are not only built with customers but inter-networking with companies for future business ventures which may lead to partnerships, joint production, buyer/ supplier relationships etc. The importance of this cannot be ignored under any circumstances the industry has created many businesses such as Exhibition Companies, branding companies, Event Organizers, Fabrication companies, Flex Companies and many other local companies who are associated to event industry rendering different products and service to Exhibition Industry all contributing to Economy.


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