Exhibition A Direct Platform For Marketing


The exhibition being comprised of planning of how the booth should be designed as to how much the area should the exhibition should be covering as to Front Desk, Product Showcase Area, Sitting Area and Extra spaces

 An Exhibition is a direct marketing platform where prime focus is to form Long term relationship with buyers and suppliers. The activities from that of filling the participation form to planning, budgeting and execution of plans fully. The exhibition being comprised of planning of how the booth should be designed as to how much the area should the exhibition should be covering as to Front Desk, Product Showcase Area, Sitting Area and Extra spaces. The appearance of a booth is not only limited to focusing product marketing the exhibition is to be comprising of Proper Booth appearance and correct space allocation.

Exhibition is the place for engagement and cross communication numerous companies exhibit at the show make their Relations, Sales, and Future order placement but they somehow forget that how they are to exhibit at the show in terms of appearance companies should focus on their brand image even if they go for standardized shell scheme even then they should not overlook their branding and appearance. The event where spaces are taken and companies put up to exhibit they are direct marketing platforms hence appearance plays a vital role as it becomes marketing history of the company.

The exhibition companies carry their complete product Lines sometimes mismanage their product showcasing, talking about a bare space designed by company itself the first area of booth is the reception or front desk where the greeters take place and welcome the trade visitors with a smile furthermore the second area would be of Product Display where the trade visitor is guided to see and explore the range of Products and Services the company serves moving on to the sitting area where tea and further edible items are offered to the trade visitor.  

Exhibitions get mature year to year awareness spreading more and more towards other areas of the event the companies taking care of more and more events by participating in them representing their presence in different regions. The Booth Designing and exhibiting techniques rapidly upgrading each year as the realization of appearance and engagement both move hand in hand.


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